Why Exhibit
An exhibition has the power to:
- bring your most active prospects and customers to you
- harnesses all five senses to drive home your messages
- create a deep vertical interaction with the product
- drive business to other sales channels - e.g. online and retail
- provide opportunity to meet more interested buyers than any other sales activity
- to build business relationshios and generate leads
- emotionally connect with customers
Proof of the Power
No other marketing medium concentrates your efforts on the most active buyers in your market at any given time and delivers experiential qualities presented by the live exhibition.
Key Facts:
- Average dwell times at the trade show is five to six hours
- Drives business to other sales channels
- Benefits of exhibitions far out-weigh anything in the digital world
- Exhibitions are a marketers dream
- 83 per cent of visitors have authority to purchase
- 72 per cent of visitors intend to buy either at the event or in the near future
These "How To" booklets were designed for exhibitors to provide information about:
- Why Exhibitions Work - The case for a powerful cost-effective marketing medium (1Mb PDF
) - How to Measure Exhibition Success - A Workbook for Marketers (1.2Mb PDF )
- How to Exhibit - Maximising the power of exhibitions (980Kb PDF )
Articles Menu
Article Search
SearchLatest Articles - All Articles
ADI Displays’ Q Series retractable banner stand sets a benchmark in retractable/roll up banner displays. As a member of the BANNERAD™ portable display family it offers a quality retractable display that is versatile and user friendly. Its capability of adaptive height and expendable width display maximises advertising exposure, and what’s more, it is great value for money!
The innovative design of the Q Series retractable banner stand is built by ADI Displays in Australia, with a multinational patent and design registration.
Bringing the Q Series to life was the result of thorough resear..
Why should you use fabric graphic printing?
Internationally, the printing trend of fabric graphic application has taken off as a result of different printing methods that have come together over time. The combination of technology developments, which allow accessible printing of large sizes, the change of customer practices including environmental awareness and confidence to utilise soft signage printing in bold and creative ways, has resulted in this new trend.
Leading display designers and manufacturers are riding the waves in the advancement of printing technology development, but wha..
0 comments on this article - view comments